Kuva launch press release

Kuva Launch Press Release

Welsh Firm Launches New Privacy-Preserving Digital Communications Service

Newtown, Powys: Etic Lab LLP, a digital research and design company based in Mid-Wales, are proud to announce the launch of Kuva – a new digital communications tool which allows solicitors, therapists and other professionals to deliver their services online without risking the security of their clients’ data.

Since the start of the pandemic, many organisations have started using online video tools to support remote working. In some cases, this means that professionals have been obliged to use these apps for sensitive and confidential conversations with customers or clients.

This is a serious problem, as many of the most popular apps were not designed to safeguard the privacy and security of user data. By using them, professionals run the risk that their clients’ private information will be exposed to data brokers and advertisers, which could in turn affect the kind of content their client sees on the internet, from adverts to job offers.

Kuva addresses these risks by providing a completely secure and private online space for professionals to meet with their clients, including video, text chat, document transfer and appointment booking. Kuva will never share any of your details with a third-party, and any data we do collect is destroyed as soon as it is no longer needed.

Etic Lab Managing Partner Alex Hogan said, “We’re extremely grateful for the support we’ve received from the Welsh Government and Powys Council to develop this business, and are excited to be able to offer it to organisations up and down the country. We’d like to invite anybody who’s interested in creating digital services that prioritise the privacy and security of client data to get in touch with us to find out more.”

Head of Business Development Stephanie Moran added: “Remote working is going to be a major part of our lives for the foreseeable future, and its essential that organisations find ways to deliver their services whilst respecting the privacy of their clients’ data. Our aim with Kuva is to offer a digital comms service that allows our customers to do their job whilst providing complete peace of mind for professionals and their clients.”